Job Responsibility:

• Create, design, and deliver training curriculum, materials, and strategy (product knowledge, skincare, makeup techniques, brand story, and selling skills) according to brand activity calendar and guidelines
• Conduct classroom and hands-on makeup trainings (face chart, demo & practice) to ensure Beauty Advisors can execute brand looks and services with professional standards
• Deliver sales & service trainings to field teams: customer journey, consultation techniques, cross-selling & upselling, objection handling, and building long-term customer relationships
• Perform training needs analysis regularly together with Sales, Marketing, and HR to identify gaps in skills, knowledge, and behaviour, especially in BA productivity and brand execution
• Plan and execute field coaching (on-counter / store visit) to observe BA performance, give on-the-spot feedback, and support achievement of sales KPIs
• Develop and update training tools & content (PowerPoint decks, playbooks, checklists, videos, quizzes, e-learning modules) and ensure alignment with global and local brand guidelines
• Evaluate training effectiveness using quantitative and qualitative indicators (attendance, quiz score, BA certification, post-training performance, sales uplift where applicable) and recommend improvement actions
• Support recruitment & assessment activities when needed (technical test / demo makeup and basic psychological/behavioural assessment relevant to the role)
• Work closely with Brand, Sales, and Marketing teams to support new product launches, campaigns, and in-store activation through tailored training programs
• Ensure all training and assessment activities are delivered in a professional, timely, and cost-conscious manner, in accordance with company policies and procedures

Qualifications:

• Diploma or Bachelor’s Degree from any major; background in Psychology, Education, Communication, or Hospitality is preferable
• At least 3–5 years of working experience as Trainer in beauty field/ cosmetic brands
• Additional certification in Makeup Techniques, Cosmetology, Beauty Therapy, or Sales/Training certification is a plus
• Strong knowledge of makeup techniques and artistry and skincare fundamentals
• Proven experience teaching makeup techniques in class and hands-on demo, including doing makeup on different skin tones typical of Indonesian consumers
• Solid understanding of retail sales fundamentals and KPIs (conversion, SPH, AUS, IPT, basic productivity) and experience delivering trainings on selling skills, customer service, and consultation skills for Beauty Advisors
• Familiarity with traditional and modern training methods (mentoring, coaching, e-learning, on-the-job/in classroom/ online training, workshops & simulations, digital tools)
• Natural Influencer; one that always challenges the norm to drive through creative solutions and has the commerciality to ensure we are maximizing our business portfolio at all times