EXPRESS YOURSELF, REVLON CELEBRATES THEIR 90TH YEAR BY INSPIRING WOMEN OF THE FREEDOM TO CHOOSE28/07/2022
Celebrating 90 years existence in the beauty industry, Revlon comes back with their #RevlonIsMe campaign with the theme #BebasTentukanPilihan or #FreedomToChoose as part of their commitment to inspire Indonesian women to appreciate diverse beauty and live boldy to freely make their choices. In accordance to celebrate the anniversary and launch of new product line, Revlon collaborated with Guardian to celebrate #BebasTentukanPilihan event which was held in Kota Kasablanka from July 4 – 10, 2022.
Nitto Suwardi, Senior General Manager Operations of PT Eres Revco said that since the beginning Revlon was founded with the mission to create a liberated beauty, to inspire everyone. Values that have been passed on from generation to generation for almost a century have made people understand and appreciate the various forms of a woman's beauty and have made Revlon a trendsetter in beauty industry as well as a pioneer in women empowerment in the world.
Magdalena, Ceyco, and Dean are taking part in Revlon’s #BebasTentukanPilihan campaign
In this movement, Revlon collaborates with Food Vlogger Magdalena Fridawati, Karateka Ceyco Georgia Zefanya, and Professional Make up Artist Dean, three special figures whose professions are considered uncommon and different. This collaboration is expected to provide a new perspective and be able to move Indonesian women to be more courageous in making choices and breaking the barriers.
The press conference was held on July 6, 2022 where there was a talk show with Deby Wibisana, General Manager Sales & Marketing of Revlon Indonesia, and Magdalena. At this event, Mrs. Wibisana introduced various lines of Revlon products which were launched in conjunction with Revlon's 90th anniversary event, namely Colorstay Matte Lite Crayon, So Fierce! Big Bad Lash Mascara, Ultra HD Snap, Colorstay Grip, Blot, Lock, and Colorstay Line Creator.
The whole model with the Revlon team and Magdalena
After the talk show, the event was enlivened again with a fashion show for 90 years of Revlon's glory, featuring 10 models from each decade using Revlon products.
The press conference event as a symbol of the opening of #BebasTentukanEvent event which will be further extended to road shows to other big cities.
Revlon enthusiasts can also get a virtual experience by accessing the revlon.eresrevco.com microsite where there is the latest information about #BebasTentukanPilihan campaign, the latest collaboration videos with our influencers, Revlon history, and the livestream video of the press conference. AR makeup filter and Virtual Try-On are also available where you can try Colorstay Matte Lite Crayon products as well as other information about Revlon's new products.