REVLON RUNS CAMPAIGN #LIVEBOLDLY AND NEW REVLON ULTRA HD GEL LIPCOLOR08/04/2018
It has always been a commitment for Revlon to continuously innovate and bring the best. One of those innovations is the new lip color from Ultra HD series, which is Revlon Ultra HD Gel Lipcolor. It has Ultra High Definition color with a gel-based ingredient containing Hyaluronic Acid, which results in a vivid color in one application, yet light and moist on the lips.
"Revlon Ultra HD Gel Lipcolor™ comes in 9 stunning shades that are right for the skin tone of Asian women and can be matched with various themes of makeup. Those colors are HD Adobe, HD Arabica, HD Dawn, HD Desert, HD Pink Cloud, HD Rhubarb, HD Sand, HD Twilight and HD Vineyard. The formula, with high level of pigmentation, provides all the desirable effects of a lip color with a softer and moister results", explained Vina L. Geranimo as the GM of Revlon Cosmetic, Hair Color, and Fragrance of Revlon Indonesia at the opening of Press Gathering at Lalla Restaurant, Jakarta, on 5 April 2018.
In this opportunity, Revlon also introduced its newest Brand Campaign which is #liveboldly with a mission to invite all women to have confidence and embrace their beauty, to boldly reach their dreams and be the inspirations of other women. This most recent Brand Campaign was marked by having Gal Gadot as the Brand Ambassador. Gal Gadot is considered ideal to represent a strong, bold, modern and confident woman. Along with Gal Gadot, there are four other names selected by Revlon to be its Brand Ambassador: Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann, to inspire all women through this #liveboldly campaign.
The press gathering was attended by 43 media outlets, print and online publishers. Millane Fernandez, a singer, producer and actress, also came and shared some beauty tips and experience as a woman that fits the campaign #liveboldly. “To live boldly for me means that as a woman you need to be strong and be good to yourself” she said. We can’t agree more!