Job Responsibility:

• Assist in planning and execution of integrated communications and marketing strategy to respective platforms to different markets
• Ensure all marketing protocols and standards of regional team are well maintained and updated (including creating detailed brand guidelines)
• Updating the detailed brand guidelines according to both global and local market insights
• Monitor the execution of creating and developing content and communication based on planned strategy to various channels (include but not limited to image, video, articles, etc)
• Coordinate with creative agency, digital, EO, PR agency, or third party
• Maintain and monitor the relevancy of various digital assets and monitor the analytics based on strategy placed
• Assist in creating competitor landscape analysis, product portfolio mapping strategy, as well as new product development ideas

Qualifications:

• Minimum Bachelor Degree (S1) in marketing, communication, or related fields
• 1-3 years of experience in marketing related fields, preferably in beauty or lifestyle
• Excellent communication and presentation skills
• Decent working knowledge of market research, surveys, and market trend
• Proficiency in creative production management; planning, execution, and evaluation
• High interest in current beauty trends
• Experienced in marketing copywriting and visual design
• High proficiency in English
• Proficiency with basic design tools; Adobe Photoshop, Canva
• Proficiency in strategic thinking and analytical skills